The individuality of New York's many neighborhood is one of the City's great strengths. Only in Orthodox Jewish Borough Park (and maybe a couple other areas) would the coffee shop arm of a gas station be called the Heimesche Coffee Shop. For those who don't know their Yiddish, Heimesch (also spelled Haimish) means cozy or homey. This particular coffee shop doesn't look very cozy. But what the hell. It's the intention, right?
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